Articles
See how next-generation companies are making the most of every engagement using the best UX practices.
How to Improve User Engagement: Proven Strategies for Real Results
By user engagement, I mean about building genuine connections with your audience, turning casual visitors into loyal fans and passionate advocates. Below are some proven strategies to boost user engagement and foster lasting relationships.
Why Should Startups and Small Businesses care about UX?
Start-ups and Small Businesses face intense competition and limited resources, making every customer interaction pivotal. Below is a focused breakdown of why UX is essential:
Sticking to UI conventions to avoid reinventing the wheel
Convention in UI design is closely related to consistency. It's a guiding force that shapes user expectations and interactions. By following established conventions, you can create interfaces that are intuitive, user-friendly, and reduce the learning curve for new users.
One-column layout is powerful enough to get started
When designing a product, the layout is a critical factor in user engagement and comprehension. A one-column layout, often underestimated, can be a powerful tool for creating clear and focused user experiences. Adopting one-column layout can be a transformative strategy for your digital products.
Practical Steps for Small Businesses to Design User-Centric Products
User experience (UX) can significantly impact a company's success. But for many small businesses, the idea of investing in UX design seems out of reach. The good news is that you don't need a huge budget or a team of experts to create user-centric products. Here's a practical guide, incorporating my own learnings, to help you enhance your website's UX without breaking the bank: