UX Lead at Creately

Creately is a SaaS company specialising in visual collaboration. I was the UX Lead of Creately from start of 2021 to end of 2023. Creately consistently ranks among the top visual collaboration platforms globally in g2.com. We also got featured in Microsoft's #ignite event in 2023

Creately Visual Collaboration Platform

We improved Creately to a formidable brand positioning it as a strong competitor among industry giants such as Miro and Lucid, Notion, etc. Our user centred and distinctive user experience allowed us to greatly improve our user's trust and satisfaction.

Infinite whiteboard to visualize everything

Draw diagrams, flowcharts, mind maps, wireframes, and more on an infinite canvas, allowing users to visualize complex ideas and processes with ease.

1000+ Templates to get started fast

Choose from a vast library of templates to kickstart your project, saving time and effort in creating diagrams from scratch.

Easy sharing and collaboration

Invite team members to collaborate in real-time on diagrams, enabling seamless communication and feedback sharing.

AI Integration for smart diagramming

Leverage AI-powered features to automatically format and arrange diagrams, saving time and effort in manual editing.

Goal of the projectThe objective was to elevate Creately into a premier position within the realm of visual collaboration platforms, alongside leaders like Miro, Notion, and Lucid. Our ambition centered on broadening Creately’s appeal and functionality to meet and surpass the expectations of the professional and business community, thereby securing its status as a top choice for comprehensive visual collaboration needs globally.

Problem StatementOriginally, Creately’s appeal was limited predominantly to a younger demographic, with its design and features not fully catering to the intricate requirements of professional and business users. This misalignment resulted in Creately facing hurdles in penetrating the business market, despite having the foundation to be a formidable tool in professional contexts. The platform’s initial limitations, particularly in advanced collaboration capabilities, stringent data security, and flexible export options, impeded its adoption by business users. Consequently, Creately was unable to tap into a vital market segment, restricting its growth and utility in more sophisticated, professional environments. Recognizing this, there was a clear imperative for Creately to undergo a strategic transformation aimed at enriching its feature set and usability for business professionals, thereby enhancing its market competitiveness and utility.